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A new digital era needs
a new way of thinking.


SLAY helps companies to understand, frame and solve marketing problems holistically. With stories, strategies and systems that build bridges between business, brand and experience.


How do we create value and grow.


How can we be different and relevant.


How do we connect and move people.


Knowledge creates clarity: Understand culture, consumers, business challenges & tech trends - and frame the right problems.
  • Trend & market research
  • Audience analysis
  • Competitor analysis
  • Brand performance analysis
  • Social media analysis
  • UX research
  • Insight development
  • Persona development
  • Consumer journeys


Clarity reaches goals: Choose the best way to solve a marketing problem, create stories & systems - and set a clear direction.
  • Brand strategy
  • Experience strategy
  • Digital strategy
  • Social media strategy
  • Communication strategy
  • Campaign planning


Convince with value: Create ideas for content, campaigns & digital products that touch emotionally - and solve real human needs.
  • Communication concept
  • Social media concept
  • Campaign platform
  • Digital marketing concept
  • Lo-fi prototypes
  • Digital products & services


Courage creates change: Inspire and facilitate innovation, explore ideas - and co-create new products, services & business models.
  • Workshops & Design sprints
  • Pitches & presentations
  • Product & service innovation
  • Business models
  • Value proposition

Accenture Song, Audi, AVL, AVM, BBDO, BMW, DB, DDB, DEPT, Elbkind, Ergo, Essence, Flaconi, Head, Heimat, Heinz, Hornbach, Husqvarna, Hypoport, Kaufland, KitKat, Kolle Rebbe, MAN, Mc Donald’s, Media Monks, Medion, Migros, Mini, Oddity, Opel, O2, Pulp, OTTO, smart, Telekom, The&Partnership, TK, Tui, VW, We Are Social, Vivo, Wagner Pizza, WWF, Yokoy, Zalando, Zum Goldenen Hirschen


A-team of specialists. 
At scale and on demand.

Radical transparency: I don’t know and do everything. But I know someone who does - and get them on board. Let's call them friends with benefits: a network of independent creative, development or production freelancers and companies.

Whatever the challenge: I can summon a custom team to do the heavy lifting for a project together - or just recommend someone, get out of the way and see again next time.

Want to work with me?