Take a look on
the bright side.

WTF IS BRYTE /

BRYTE is the strategy studio of Alex Glasneck.
I am an independent Strategy Consultant for digital, brand and experience design - and help brands to do better marketing in the digital era.

15+

Jahre Erfahrung

100+

Erfolgreiche Projekte

Remote

Oder On-site

HOW I WORK /

HOLISTISCH

Kein Kanal-Bias, keine Silos. Sondern immer das große Ganze denken, tech-neutral bleiben – und alle relevanten (Daten-) Punkte verbinden.

HUMAN

No consultancy bullshit, no jargon. But putting people first, creating real solutions for actual needs - and talking simple at eye level.

HANDS-ON

No ego, no ivory tower. But taking ownership and doing what it takes to get things done.

BACKGROUND /

Been there, done that.

I'm from Berlin and have worked for digital and advertising agencies like Heimat, DEPT, BBDO, DDB & Co. in various positions since 2006. In doing so, I've led various teams and executed projects for clients from a wide range of industries: Automotive, E-Commerce, FMCG, Retail and more.

Today, I help companies to create brands, digital products and experience innovations that inspire people and deliver measurable business results. Alone, in a team or with partners from my network. Without a standard process or pattern, but with a big toolbox and experience with different ways of working.

Change means chance.
And can be fun too.

MINDSET /

The future is bryte.

I love Stories x Technology. And believe in the potential of the Digital Revolution to drive meaningful innovation, create change and improve people's lives.

This is not about tech for tech's sake. Nor about using new channels for old marketing approaches.

But creating new ways of working, communicating, consuming and building relationships.

Thinking holistically and building bridges between business, brand and bytes. With the clear goal of improving people's lives - and preserving the planet.

And always remain curious and stubbornly optimistic.

Questions, feedback or up for coffee?